LOGOS

AHIMSA YOGA LOGO

I designed the logo for my own yoga business, Ahimsa Yoga. ‘Ahimsa’ means ‘non-harm’ in Sanskrit. The hamsa hand represents protection, and the feather in the middle is a symbol of fragility/softness. I really wanted a symmetrical logo with soft edges (so that it’s balanced and non-violent looking!), and a warm colour scheme so that students feel welcome and safe. My favourite colour is orange and I also have a love for retro themes, so I chose orange as the primary brand colour and then a series of complementary vintage tones.

Whimsical Desserts Logo

My sister used to run her own cake business. It got me thinking about what I would call my own cake business, if I had one, and of course how its logo would look. Voilà, my mockup for Whimsical Desserts. I drew the crazy cake myself, and then used Adobe Illustrator to turn it into a vector graphic, adding the colours afterwards.

I’ve always drawn since I was little (at university I earned some extra cash by drawing charcoal portraits on commission!), and am hoping to add illustration projects to my repertoire in future.

I include this logo to show that I am comfortable turning my own hand-drawn illustrations into vector images. Hand-drawn icons and features add uniqueness to any project (rather than stock icon sets which may be in use all over the place). I can create my own from scratch.

My illustrations tend towards the slightly eccentric, Dr. Seussian side of things, but of course I can cater for other demands!

Uke Boutique Logo

I created a line-drawn logo in Adobe Illustrator for a pretend company, The Uke Boutique. I play the Ukulele, and the Mahalo brand comes in lots of different colours - if this business actually existed I envisaged having different coloured logos for different circumstances (eg. sales, new products, specials).

Logo Reimagined: Pillow Talk

Quite frequently when I’m out and about, I see logos and wonder how I might have designed them differently. I recently passed by the shop Pillow Talk, and reimagined the logo almost instantly. It seemed to me that they’d missed a trick with the design. The logo has the company name with a cute little feather floating next to it, but a name like Pillow Talk lends itself perfectly to a visual double-entendre: a pillow and speech-bubble in one.

For my reimagined version, I created a line-drawn logo in Adobe Illustrator, using the pen-tool to create a tail in one corner like the bottom part of a speech bubble. The result is a design that keeps the mood and ‘lightness’ of the original logo intact (as I kept the same font and colour scheme), but incorporates a little visual trick: something that might be more likely to make people look twice.