ANIMATIONS
PROJECT COMPASSION GIF
I taught myself how to make animated GIFs in Photoshop. As part of my work on Project Compassion, Caritas Australia’s hugely successful annual Lenten fundraising campaign, I used this newly acquired skill to create some promotional assets. This one was used as Caritas Australia’s Instagram cover photo throughout the 2019 campaign, and I created alternate versions of it to use in digital ad placements.
Note: I set this GIF to stop after three loops. To get it going again, just refresh the page.
LOUNGEROOM SESSIONS MP4
Imagine fighting COVID-19 when you lack access to clean running water, or live in a crowded refugee camp?
On May 9, 2020, Aria Award Winner Gary Pinto hosted an online concert for Caritas Australia. The aim of Walk With Me: Loungeroom Sessions was to raise money and awareness for the vulnerable communities around the world that Caritas Australia supports. The lives of these communities could be devastated by COVID-19.
Using the brand guidelines set by Barefoot Design, I created dozens of digital assets for the concert, including this MP4. It was used on Caritas Australia’s social media accounts, and shared by many of the artists involved.
caritas neighbours social video
I created this simple video to promote Regular Giving (called ‘Caritas Neighbours’) at Caritas Australia. COVID-19 has been particularly rough on those living in poverty, so in 2020 Caritas was trying to keep raising funds and awareness for the most vulnerable people in our world.
feeling frazzled social ad
I created this Facebook GIF/MP4 ad for a local yoga studio, Om Yoga. I came up with the concept, layout and messaging for this ad: I wanted to convey the idea of moving from off-kilter, glitchy sensations, to a more smooth and balanced flow.
NOTE: there appears to be a bit of a lag at the beginning of this video; the final version moved a little faster, but Sqaurespace doesn’t support MP4 files, unfortunately!